Jeff Leedy Studios, owner of Art That Makes You Laugh® the Leedy Humor Gallery, is interested in Licensing/ Franchising our gallery concept to qualified individuals in desirable locations.
Scenario
We license the "rights" to replicate our Art That Makes You Laugh® Galleries to you in your city(s). You replicate our gallery with appropriate signage, decor, furnishings and, of course, artwork by Jeff Leedy. At least 60% of art offered will be art by Leedy to maintain licensing agreement.
"Licensee" completely owns the gallery for that designated city. A reasonable radius from that city defines the area of exclusivity. Leedy Studios will supply consultation and sales training for store personnel. We offer extensive on-site assistance to get your gallery ready for your Grand Opening including computerized models for inventory and bookkeeping.
Our licensing agreement includes a nominal licensing fee, and annual purchase minimums of Leedy art.
Facts
The success of our business is tied directly to foot traffic, preferably tourists. 50% of our sales are for gifts — people buy humorous art as a gift. You can't do that with oil paintings. So it's part art gallery, part gift store. It sells on both levels.
Our gallery is an "experience" — generally a very happy one. Anything that we can think of to consistently offer that experience makes the buying of a Leedy item great fun and very memorable — which creates the best form of advertising — word of mouth.
"Our gallery is to your funny bone as a bakery is to your nose."
A Unique Concept
Art That Makes You Laugh® is a unique gallery concept that has delighted the hundreds of thousands of tourists that visit Sausalito and Mendocino, California each year. Now in Marble Falls, TX, our high-traffic locations, beautifully designed interiors plus art that "cracks people up" make for a winning combination.
The predominance of the artwork for sale is created by nationally known humorist, Jeff Leedy, a long-time Sausalito/Mendocino artist, now residing in Boise, ID. The original works are oil pastels on board or canvas ranging from $395 to $4,500, and going up as high as $22,000.
Fine art reproductions and limited editions range from $65 to $899 unframed. Open edition prints (great for gifts) range from $32 to $45. Framing is another consistent source of revenue. We refer our franchisees to our framing sources so they can order direct and get the best pricing available as opposed to marking up framing.
We do extremely well with high foot traffic selling to all economic levels. With close to 80 images in print, we do have something for everyone. Even in a recession!
Jeff Leedy Studios is a sole proprietorship based in Boise, ID. The owners are Jeff & Elaine Leedy.
To discuss this opportunity further, please contact Jeff Leedy directly: jeff@jeffleedy.com
